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Old 08-19-2008, 03:20 AM   #1 (permalink)
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Default Google AdWords Clobbers Associate Sellers

Google AdWords Clobbers Associate Sellers
First, we have to accept their point of view. Unlike some added seek engines, Google is committed to accouterment the best superior seek after-effects possible. That is an admirable effort, and they are absolutely not ambience out to do abuse to their loyal advertisers who accompany them millions in ad acquirement anniversary month.However, a new AdWords adjustment will put a coil on those marketers who run ads application an associate URL as a landing page.Google's acumen is this.For any keyword search, a acceptable sized allocation of AdWord after-effects has, at atomic until now, consisted of associate ads announcement identical agent sites.Here is an example.Before the Holidays, this biographer searched Google for the appellation "chocolate." Of the ten AdWords listings alternate on the aboriginal page, three were associate ads announcement Dans.com, a amber maker in Vermont USA. Another ad on the aforementioned page belonged to Dan himself.From Google's viewpoint, and abundance as well, that was not a superior seek result.Fortunately, or unfortunately, depending on how you attending at it, that won't be accident again. The new AdWords action states that, for any keyword search, if two or added ads are begin that augment to the aforementioned associate URL, abandoned the ad with the accomplished acceptance and baronial will be displayed.At the aforementioned time, the new AdWord action cuts a bit of slack, in that associate advertisers are no best appropriate to analyze their associate cachet in their ad text. But overall, it has dealt a astringent draft to bags of affiliates, their bazaar exposure, and their abeyant for income.So What's The Solution?There are three things that can be done to achieve that exposure.1. - Optimize the absolute ad according to AdWords standards and achievement you'll acreage the top ranking. That will be boxy if you're aggressive adjoin ten or twenty added affiliates who are all accomplishing the aforementioned thing.2. - Create a alter page on your website that will augment to the seller's page, and use that different URL as a landing page for the ad. The different URL abandoned will auspiciously avoid the new AdWords associate policy. Still, this may be admired as somewhat base or unethical.3. - The best acknowledgment can be spelled out in just two words - Agreeable Pages.To clarify, a agreeable page is just a simple webpage, hosted on your own website, that presents a abbreviate (500 words or less) address apropos to the artefact itself or to the accompanying niche.And of course, your associate hotlink will be anchored into that content, rather than getting acclimated as a absolute hotlink in your AdWords ad. Once again, the different URL for your agreeable page will finer and accurately get about the new associate policy.Now, I'm a close accepter in agreeable pages. They not abandoned accomplish your website added important to your visitors and to the seek engines, they can (when able-bodied accounting and keyword relevant) advice to pre-sell the product. An advisory agreeable page can generally accomplish the aberration amid a auction and a accident if there happens to be a anemic salesletter on the seller's website.Another advantage ... you can bury assorted [related] associate links into a individual agreeable page, giving your abeyant barter several affairs options to boutique from.Where Can You Get Agreeable Pages?It isn't as boxy as it ability sound. Here are two means to go about it.1 - Write the agreeable yourself. Stick to the affair and use accordant keywords/keyphrases to abuse the reader's interest, and that of the seek engines as well. A alone analysis of the artefact usually works best, alms your own acquaintance in application it, and your consistent benefits. Then architecture the agreeable as HTML, optimize the page for seek engines, upload it to your site, and use that different URL in your Google AdWordsTM campaign.2 - Seek for affair accompanying pre-written online writing at sites like EzineArticles.com and abode your associate link(s) in a abbreviate blurb afore and afterwards the commodity itself.Be acquainted that the agreement of use on a lot of accessible online writing do not acquiesce you to adapt the physique of the commodity itself, or to omit the author's ability box. Check to accomplish abiding you can finer use the commodity and still accept by all agreement of use.Dan B. Cauthron is a 30 year absolute business adept and has been acknowledged on the Net back 2000.Subscribe to his aboriginal agreeable No Nonsense *Revenew Quick Tips* NEWSLetter and accept Dan's Hand Picked eMarketing Success Library chargeless of allegation - Internet Marketing Expert Dan B. Cauthron | Make Money On The Internet
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